Want That Blue Tick Next to Your Name on Instagram? Here’s How!

You don’t need to be a celebrity anymore. As of 2025, Instagram’s paid verification program is officially available in Australia. For just $20 AUD/month, you can secure your own verified badge.

In this article, we will break down what Instagram's paid verification is, why it's a game-changer for Australian businesses and personal brands, and exactly how to sign up. Let’s dive in.

What Is Instagram's Paid Verification?

Instagram now offers Meta Verified, a monthly subscription service that gives users several benefits:

• The blue verified badge

• Increased account protection

• Direct customer support

• Improved visibility on the platform

  
  

It’s open to all Australian users over 18, including creators, business owners, influencers, and even tradies looking to boost their credibility online.

Why This Matters for Aussie Businesses

Whether you're running a beauty salon in Sydney, a personal training brand on the Gold Coast, or an eCommerce store in Melbourne, having a verified badge instantly boosts your trust factor.

Stand Out From Competitors

A verified badge helps you differentiate your brand. It makes your profile pop and catches the attention of potential customers.

Look More Professional

Professionalism matters. A verified badge reinforces your legitimacy in a crowded marketplace.

Attract Higher Quality Followers

With the blue tick, you’re more likely to draw in followers who are genuinely interested in your brand.

Reduce Impersonation Risk

Impersonation can be a significant issue for many users. The blue tick helps users feel more secure that they're interacting with the real you.

It’s social proof on autopilot. For only $20/month, it’s one of the cheapest credibility boosters available.

How to Get Verified on Instagram in Australia

Ready to get the badge? Follow these steps:

1. Open the Instagram App

Make sure it’s updated to the latest version. An outdated app may not show the verification option.

2. Go to Settings > Meta Verified

You’ll find this option under your account settings. If you can’t see it yet, it may still be rolling out. Check back in a few days.

3. Select the Account You Want to Verify

You will need to confirm your identity. Ensure the name on your Instagram matches your ID to avoid issues.

4. Upload a Government-Issued ID

Instagram requires a driver’s license, passport, or other official ID. This step is crucial to prevent fake accounts from getting verified.

5. Pay the Monthly Fee ($19.99 AUD)

Once approved, your blue badge will appear on your profile. The approval typically happens within 48 hours.

Meta Verified: Key Requirements

To qualify for verification in Australia, you must meet the following criteria:

• Be 18 years or older

• Use your real name that matches your ID

• Enable two-factor authentication

• Pass a manual review by Meta

  
  

This applies to both personal and business accounts, but note: each profile needs its own subscription.

Is It Worth It?

For brands and creators looking to grow on Instagram in Australia, the answer is 100% yes. The blue badge can:

• Increase your click-through rates on DMs

• Make your ads look more credible

• Help convert profile visits into sales or leads

  
  

As a digital marketing agency, we at Maximize Marketing recommend verification as part of a broader Instagram growth strategy. This is particularly effective when paired with paid ads and regular content.

Benefits Beyond Verification

The benefits don’t just stop at gaining trust. A verified account can lead to higher engagement rates. When users see that your account is verified, they are more likely to interact with your content and trust your message.

Improve Your Brand’s Perception

In today’s digital landscape, perception is key. A verified badge not only boosts your visibility but also enhances the overall perception of your brand.

Need Help Growing on Instagram?

At Maximize Marketing, we help Australian businesses run high-converting Instagram campaigns that generate leads and grow your brand. Now with verification built into our strategies, you can take your marketing to the next level.

Ready to Scale?

Need help setting it up or scaling your reach? 📲 **Book a free strategy call** with our team today. Let’s discuss how you can leverage these new features for your business.

Final Thoughts

The days of waiting years to get verified are over. Now, any Aussie business or creator can get the blue tick and enjoy its many benefits for just $20 a month.

Get the Badge and Grow Your Influence

Maximize your marketing and elevate your presence on Instagram. Your authenticity and credibility will shine through.

📍 Maximize Marketing – Helping Australian Brands Grow on Meta, Google & Beyond.

Based in Sydney. Serving Australia-wide.

Want to stay updated on the latest Meta and Instagram updates? Follow us on Instagram — yes, we’re verified.