How to Get Verified on Instagram in Australia for Just $20/Month (May 2025 Update)

Want that blue tick next to your name on Instagram? You don’t need to be a celebrity anymore. As of 2025, Instagram’s paid verification program is officially available in

Australia — and for just $20 AUD/month, you can secure your own verified badge.

In this article, we’ll break down what Instagram's paid verification is, why it's a game-changer for Australian businesses and personal brands, and exactly how to sign up.

Let’s dive in.

What Is Instagram's Paid Verification?

Instagram now offers Meta Verified, a monthly subscription service that gives users:

• The blue verified badge

• Increased account protection

• Direct customer support

• Improved visibility on the platform

It’s open to all Australian users over 18, including creators, business owners, influencers, and even tradies looking to boost their credibility online.

Why This Matters for Aussie Businesses

Whether you're running a beauty salon in Sydney, a personal training brand on the Gold Coast, or an eCommerce store in Melbourne — having a verified badge instantly boosts your trust factor.

✅ Stand out from competitors

✅ Look more professional

✅ Attract higher quality followers

✅ Reduce impersonation risk

It’s social proof on autopilot — and for only $20/month, it’s one of the cheapest credibility boosters available.

How to Get Verified on Instagram in Australia

Ready to get the badge? Follow these steps:

1. Open the Instagram App

Make sure it’s updated to the latest version.

2. Go to Settings > Meta Verified

You’ll find this option under your account settings. If you can’t see it yet, it may still be rolling out — check back in a few days.

3. Select the Account You Want to Verify

You’ll be asked to confirm your identity, so make sure the name on your Instagram matches your ID.

4. Upload a Government-Issued ID

Instagram will ask for a driver’s licence, passport, or other official ID. This is to prevent fake accounts from getting verified.

5. Pay the Monthly Fee ($19.99 AUD)

Once approved, your blue badge will appear on your profile — usually within 48 hours.

Meta Verified: Key Requirements

To qualify for verification in Australia, you must:

• Be 18 years or older

• Use your real name (matching ID)

• Enable two-factor authentication

• Pass a manual review by Meta

This applies to both personal and business accounts, but note: each profile needs its own subscription.

Is It Worth It?

For brands and creators looking to grow on Instagram in Australia, 100% yes.

The blue badge can:

• Increase your click-through rates on DMs

• Make your ads look more credible

• Help convert profile visits into sales or leads

As a digital marketing agency, we at Maximize Marketing recommend verification as part of a broader Instagram growth strategy — especially when paired with paid ads and regular content.

Need Help Growing on Instagram?

At Maximize Marketing, we help Australian businesses run high-converting Instagram campaigns that generate leads and grow your brand — now with verification built into our strategies.

Need help setting it up or scaling your reach?

📲 Book a free strategy call with our team today.

Final Thoughts

The days of waiting years to get verified are over. Now, any Aussie business or creator can get the blue tick and the benefits that come with it — for just $20 a month.

Get the badge. Grow your influence. Maximize your marketing.

📍 Maximize Marketing – Helping Australian Brands Grow on Meta, Google & Beyond.

Based in Sydney. Serving Australia-wide.

Want to stay updated on the latest Meta and Instagram updates? Follow us on Instagram — yes, we’re verified.